Our Story

The story begins with Alfredo Soprana, born in 1845, who in 1909 enters as an apprentice in the Santini company in Varese, where he sells "clocks and optics and engineering items".

After two years Alfredo emigrates to Argentina and settles in Buenos Aires where he soon creates an activity for the sale and repair of watches and glasses. In 1920, after having sold the company with 18 workers, he returned home with a good fortune. His sons will be the ones who, having learned the art, will continue their father's activities in the post-war period.
The young Adolfo at work (1946)
In particular, in 1954 Adolfo moved from Valdagno to Vicenza, opening an optical and watch shop in the central Piazza dei Signori.
The first Soprana shop in Piazza dei Signori (1965)
In 1969 his daughter Fiorenza joined the family business and recently graduated from the Arcetri school.

In 1985 the optical business was divided from that of watchmaking, starting the current Optics Soprana and Marcato conducted by Fiorenza and her husband Antonio, optician-optometrist graduated in 1984 at the Michelangelo Buonarroti Institute in Verona.

In 2004 the sons Piero, doctor in Optics and Optometry, and Alberto, optician-optometrist, became part of the activity.
Ottica Soprana and Marcato provide the Client with a new fully equipped optometric study for the examination of vision and for the application of contact lenses.

Ottica Soprana and Marcato snc offers the customer a wide selection of eyeglasses and sunglasses from the best brands.

The modern laboratory is able to cope with the processing of the most sophisticated lenses that require maximum precision.

In addition, continuous professional updates make Ottica Soprana and Marcato an exclusive reality, where expertise and passion come together to fully satisfy every need of the individual customer.
Hiframe is a Brand owned by Ottica Soprana and Marcato snc.
Ottica Soprana and Marcato snc has been operating in the field of optics since 1985.
Ottica Soprana and Marcato snc operates under the Hiframe brand and offers the best design and technical innovation products on the market with all the experience gained over time.


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